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I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market

Shared first on Buffer

I launched my travel blog in February 2020 with big plans, but we all know how that turned out. The pandemic hit literary one month later. So, not only was I joining a highly competitive travel industry, but it was at the worst possible time. 

When entering a new market or industry, perception is everything. Building a brand as a travel blogger hasn’t been easy, especially at the beginning when it seemed like everyone was creating travel content, but instead of letting fear deter me from this path, I saw an opportunity. 

As content creator Skylar Marshai said, when the market is competitive, “you skip the guesswork on whether a market is viable.” Based on the engagement creators in your chosen niche are getting, you can gauge if it’s either a fast-growing or dying industry. 

One way I’ve remained authentic is by staying true to my style of content, vlog-style short-form videos, which I love creating and my audience loves consuming. I stopped listening to advice from experts predicting 5 to 10 second long videos as the future because now, storytelling videos are some of my highest-performing content

*The video above has 3,700 views but 86 saves, 28 shares, and 39 comments. It may not have done incredible numbers by Instagram standards, but people found value in it. 

Pack my 20L Travel Pack from @nomatic with me nomaticcreator. Bag is linked in my bio! #lifeonthemove #nomatic

♬ Strangers – Kenya Grace

So, set a standard for yourself and create a content calendar that details the type of content you’ll create and how often the content will be published. 

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